UDU Logo

What we do

In UDU we create the future of physical play. Because good habits developed in childhood last for life, we want to make it more fun and attractive for kids to stay physically active.

By taking the best from both the digital and physical play, we are developing revolutionary, interactive toys that integrate gaming elements in physical play. Toys that come alive, and makes you stay engaged with new challenges, highscores, level progression and other rewarding features present in today's digital play experiences.


These foundations have granted us along the way 💰


Without these startup programs, we wouldn't be where we are today

Autumn 2019

Autumn 2019

Autumn 2020

Autumn 2020

Autumn 2020

Who we are

The UDU team is comprised of competent designers in both physical toys and digital games with tons of experience with today's youth. Beyond the core team, we are working with and advised by some of Denmark's top experts in innovation for kids.


We love recieving e-mails!

Reach us at hej@udu.dk if you are interested or just want to say hi 👋

You can also check us out on social media


Do you want to be one of the first people to know when our product is launching? Sign up and we’ll notify you when something’s up. And tell you how to get a discount.

* indicates required

© UDU ApS 2020 · CVR: 40 75 38 34 · L.I. Brandes Alle 16, 2. tv · 1956 Frederiksberg C, Denmark

This site uses cookies to provide you with a great user experience. By using www.udu.dk, you accept our

Cookie Policy