Our story

UDU was founded by Danish entrepreneur Asbjørn H. Christensen. Driven by his passion for active play and his experience as a former LEGO designer and engineer, he founded UDU with a bold mission in mind: to make kids' lives better through the power of active gaming.

Asbjørn spent the last three years making the ultimate gaming device for kids. The result was the UDU CONSOLE, a cutting-edge product that seamlessly blends the thrill of video gaming with the joy of physical activity. And with the help of a talented team of experts from all corners of the globe, Asbjørn's dream is becoming a reality.

At UDU, we're more than just a company – we're a family. Our team of passionate game developers, designers, engineers, and business experts is united by a common goal: to create the best possible gaming experience. That's why we work with some of the world's leading partners in product development and production to ensure that every detail of our products lives up to our sky-high standards of quality.

So, whether you're a parent looking to give your child the gift of active play, or a gamer seeking a new way to experience the thrill of competition, UDU is here to make your dreams a reality. Join us on our journey to revolutionize the world of gaming – one step at a time.